Everything about Rca Victor totally explained
RCA Records (originally The
Victor Talking Machine Company then RCA Victor) is one of the flagship labels of
Sony BMG Music Entertainment.
RCA Records was founded in
1901 as the
Victor Talking Machine Company, and the RCA initials stand for
Radio Corporation of America, which was the parent corporation in the pre-BMG days.
The RCA family of labels
RCA is the name of three different co-owned record labels. RCA Records is the
pop music,
rock music and
country music label.
RCA Victor is the
blues music,
world music,
jazz,
musicals and other musical genres which don't fit the pop music mold label.
RCA Red Seal is the renowned
classical music label with a reissue sub-label called RCA Gold Seal.
Defunct labels include budget labels
RCA Camden,
RCA Victrola and RCA Custom, famed for issuing record compilations for
The Reader's Digest Association as well as pressing records for other record companies.
Currently,
Legacy Recordings Sony BMG's catalog division, reissues classic albums for RCA.
History
In
1929, Radio Corporation of America (
RCA) purchased the
Victor Talking Machine Company, then the world's largest manufacturer of
phonographs (including the famous "Victrola") and
phonograph records (in
British English, "gramophone records"). The company then became
RCA-Victor. With Victor, RCA acquired
New World rights to the famous
Nipper trademark. While in
Shanghai China, RCA-Victor was the main competitor with
Baak Doi.
In
1931, RCA Victor's British affiliate the
Gramophone Company merged with the
Columbia Graphophone Company to form
EMI. This gave RCA head
David Sarnoff a seat on the EMI board. Also in 1931, RCA Victor developed and released the first 33⅓-rpm records to the public. These had the standard groove size identical to the contemporary 78-rpm records, rather than the "microgroove" used in post-
World War II 33⅓ "Long Play" records. The format was a commercial failure at the height of the
Great Depression, partially because the records and playback equipment were expensive. The system was withdrawn from the market after about a year. (This wasn't the first attempt at a commercial long play record format, as
Edison Records had marketed a microgroove vertically recorded disc with 20 minutes playing time per side the previous decade; the Edison long playing records were also a commercial failure.) In 1932,
Bluebird Records was created as a sub-label of RCA Victor.
RCA sold its interest in EMI in 1935, but EMI continued to distribute RCA recordings on the
HMV label.
1940s
During
World War II, ties between RCA and its Japanese affiliate
JVC were severed. The Japanese record company is today called
Victor Entertainment and is still a JVC subsidiary.
From 1942 to 1944, RCA Victor was seriously impacted by the
American Federation of Musicians recording ban. Virtually all union musicians couldn't make recordings during that period. One of the few exceptions was the eventual release of recorded performances by the
NBC Symphony Orchestra with
Arturo Toscanini. However, RCA lost the
Philadelphia Orchestra during this period; when
Columbia Records settled quickly with the union,
Eugene Ormandy and the Philadelphians signed a new contract with Columbia and began making recordings in 1944.
In
1949, RCA-Victor developed and released the first 45
rpm record to the public, answering
CBS/Columbia's 33⅓ rpm "
LP". The
45-rpm record became the standard for pop singles with running times similar to 10-inch 78-rpm discs (less than four minutes per side). However, RCA also released some "
extended play" (EP) discs with running times up to 10 minutes per side, primarily for classical recordings. (One of the first of the
extended 45-rpm recordings was a disc by
Arthur Fiedler and the
Boston Pops Orchestra featuring
Tchaikovsky's
Marche Slave and
Ketelbey's
In a Persian Market.)
1950s
In
1950, realizing that Columbia's LP format had become successful and fearful that RCA was losing market share, RCA Victor began issuing LPs themselves. Among the first RCA LPs released was a performance of
Gaieté Parisienne by
Jacques Offenbach by
Arthur Fiedler and the
Boston Pops Orchestra, which had actually been recorded in Boston's Symphony Hall on June 20, 1947; it was given the catalogue number LM-1001. Popular albums were issued with the prefix "LPM." When RCA later issued classical stereo albums (in 1958), they used the prefix "LSC." Popular stereo albums were issued with the prefix "LSP."
In the 1950s, RCA had three subsidiary or specialty labels: Groove,
Vik and "X". Label "X" was founded in 1953 and renamed Vik in 1955. Groove was an
R&B specialty label founded in 1954.
(External Link
)
Through the 1940s and 1950s, RCA was in competition with
Columbia Records. A number of recordings were made with the
NBC Symphony Orchestra, usually conducted by
Arturo Toscanini; sometimes RCA utilized recordings of broadcast concerts. When the NBC Symphony was reorganized in the fall of 1954 as the
Symphony of the Air, it continued to record for RCA, as well as other labels, usually with
Leopold Stokowski. RCA also released a number of recordings with the Victor Symphony Orchestra, later renamed the
RCA Victor Symphony Orchestra, which was usually drawn from either Philadelphia or New York musicians, as well as members of the Symphony of the Air. By the late 1950s RCA had fewer high prestige orchestras under contract than Columbia had: RCA recorded the
Chicago Symphony Orchestra and the
Boston Symphony Orchestra, whereas Columbia had the
Cleveland Orchestra, the
Philadelphia Orchestra, and the
New York Philharmonic Orchestra.
On October 6, 1953, RCA held experimental stereophonic sessions in New York's Manhattan Center with Leopold Stokowski conducting a group of New York musicians in performances of
Enesco's
Roumanian Rhapsody No. 1 and the waltz from
Tchaikovsky's opera
Eugene Onegin. There were additional stereo tests in December, again in the Manhattan Center, this time with
Pierre Monteux conducting members of the Boston Symphony Orchestra. In February 1954, RCA made its first commercial stereophonic recordings, taping the
Boston Symphony Orchestra, conducted by
Charles Munch, in a performance of
The Damnation of Faust by Hector Berlioz. This began a practice of simultaneously taping orchestras with both stereophonic and monaural equipment. Other early stereo recordings were made by
Arturo Toscanini and
Guido Cantelli with the
NBC Symphony Orchestra, the
Boston Pops Orchestra under
Arthur Fiedler, and the
Chicago Symphony Orchestra under
Fritz Reiner. Initially, RCA used RT-21 1/4 inch tape recorders (which ran at 30 inches per second), wired to mono mixers, with Neumann U-47 cardioid and M-49/50 omnidirectional microphones. Then they switched to an Ampex 300-3 1/2 inch machine, running at 15 inches per second (which was later increased to 30 inches per second). These recordings were initially issued in 1955 on special stereophonic reel-to-reel tapes and then, beginning in 1958, on vinyl LPs with the logo "Living Stereo." Sony BMG has continued to reissue these recordings on CD.
In September 1954, RCA introduced 'Gruve-Gard' where the center and edge of a disc are thicker
than the playing area, reducing scuff marks during handling and when used on a turntable with a record changer.
(External Link
) Most of RCA Victor Records' competitors quickly adopted the raised label and edges.
The Toscanini stereo albums, however, were never issued by RCA (they were the last two concerts he conducted with the NBC Symphony Orchestra). They were not issued until
1987 and
2007 respectively, when they appeared on
compact disc on the Music and Arts label, and betrayed no sign whatsoever of the Maestro's apparent memory loss in the last concert, probably because the rehearsals had also been taped in stereo and portions of them were included in the final edit.
In
1955, RCA purchased the recording contract of
Elvis Presley from
Sun Records for the then astronomical sum of $35,000. Elvis would become RCA's biggest selling recording artist. His first gold record was
Heartbreak Hotel, recorded in January 1956.
In
1957, RCA ended its 55 year association with EMI and signed a distribution deal with
Decca Records, which caused EMI to purchase
Capitol Records. Capitol then became the main distributor for EMI recordings in North and South America with RCA distributing its recordings through Decca in the
United Kingdom on the RCA and RCA Victor labels with the lightning bolt logo instead of the
His Master's Voice Nipper logo (now owned by
HMV Group plc in the UK as EMI transferred trademark ownership in 2003)
(External Link
). RCA set up its own British distribution in
1971.
Also in 1957, RCA opened a state of the art recording studio in
Nashville, Tennessee which recorded hit after hit for RCA and other labels for 20 years and is now open for tours as
RCA Studio B. Elvis Presley made most of his recordings in this studio.
1960s
In
1963, RCA introduced
Dynagroove which added computer technology to the disc cutting process, ostensibly to improve sound reproduction. Whether it was actually an improvement or not is still debated among audiophiles.
In Sept.
1965, RCA & Lear Jet Corp. teamed up to release the first Stereo 8-Track Tape Music Cartridges (Stereo-8) which were first used in the 1966 line of Ford Automobiles and were popular throughout the late 1960's and 1970's.
In late
1968, RCA modernised its image with a new futuristic looking logo [Theletters RCA in block modernised form], replacing the old lightning bolt logo, and the virtual retirement of both the "Victor" and Nipper trademarks. The background of the labels, which had always been black for its regular series (as opposed to its Red Seal line), switch to bright orange (later in the early 1970s, becoming tan). Possibly in response to customers' complaints, RCA Records reinstated Nipper to most of its record labels beginning in 1976 in countries where RCA had the rights to the Nipper trademark. The famous "shaded" label used on RCA's "Living Stereo" albums was revived in the 1990s for a series of CDs devoted to the historic triple-track stereophonic recordings.
RCA has produced several notable Broadway cast albums as well, among them the original Broadway recordings of
Brigadoon,
Paint Your Wagon, the
Mary Martin Peter Pan,
Damn Yankees,
Hello, Dolly!,
Oliver!, and
Fiddler on the Roof, as well as recordings of musical productions staged at
Lincoln Center, such as the 1966 revival of
Show Boat and the 1987 revival of
Anything Goes. They were also responsible for the
film soundtrack albums of
South Pacific,
Exodus, and
The Sound of Music. The album made from the 1965 hit
Julie Andrews film was (and is) one of the best selling soundtracks of all time. RCA also released the original American cast album of
Hair.
In late
1969 RCA introduced a very thin, lightweight Vinyl LP known as
DynaFlex (the name has nothing to do with the gyroscope). This type of pressing claimed to overcome warping and other problems in conventional thicker pressings, but it had a controversial reputation in the industry. At about the same time
John Denver recorded his first RCA LP:
Rhymes and Reasons.
1970s
In Sept.
1970 RCA issued the first Quadraphonic 4-Channel
8-Track Tape Cartridges (Quad-8, later called just Q8). RCA then began releasing
quadraphonic vinyl recordings, primarily of classical music, in the CD-4 format developed by Japan Victor Corporation (JVC), and made commercially practical by Quadracast Systems Inc. (QSI). RCA's trade name became "Quadradisc". The CD-4 format required a special cartridge, a CD-4 demodulator. a four-channel amplifier, and four separate speakers. The CD-4 Quadradisc system was a true discrete 4-4-4 quadraphonic one. Columbia introduced Pseudo quadraphonic matrix system, SQ, which also required a "decoder",4 channel amplifier and the four speakers. The SQ system wasn't true Quadraphonic because it only had 2 channels and was referred to as a 4-2-4 matrix system. The
Warner Music labels also adopted the Quadradisc format, but they, RCA and Columbia abandoned quadraphonic recording within a few years; some of the RCA sessions were later remastered for
Dolby encoding (same as Peter Schieber's original matrix system) and released on CD. This included
Charles Gerhardt 's series of albums devoted to classic film scores by
Erich Wolfgang Korngold,
Alfred Newman,
Dimitri Tiomkin,
Max Steiner,
Franz Waxman, and others, performed by the
National Philharmonic Orchestra in
London's
Kingsway Hall.
1980s
In
1983,
Arista Records owner
Bertelsmann sold 50% of Arista to RCA. In
1985, Bertelsmann and RCA formed a joint venture called RCA/Ariola International.
When
General Electric acquired RCA in 1986, the company sold its 50% interest in RCA/Ariola International to its partner Bertelsmann and the company was renamed
BMG Music for Bertelsmann Music Group. BMG brought back the lightning bolt logo to make clear that RCA Records was no longer co-owned with the other RCA entities which GE sold or closed. The only RCA unit GE kept was the
National Broadcasting Company. BMG also revived the "RCA Victor" label for musical genres outside of country, pop and rock music.
Merger
In 2004, BMG and Sony merged their music holdings into a joint venture called
Sony BMG. Because Sony Music was the successor to the old CBS music division, this merger meant that RCA Records, once co-owned with NBC, was now under the same umbrella as the label once owned by NBC's rival CBS,
Columbia Records.
In
2006, Sony BMG merged its Broadway music labels, including RCA Victor to the new
Masterworks Broadway Records.
Criticisms
RCA Victor decided to demolish their
Camden warehouse in the early 1960s. This warehouse held four floors' worth of catalog and vault masters (most of them pre-tape wax and metal discs), test pressings, lacquer discs, matrix ledgers, and rehearsal recordings. A few days before the demolition took place, some collectors from the USA and Europe were allowed to go through the warehouse and salvage whatever they could take with them for their personal collections. Soon after, collectors and RCA Records officials watched from a nearby bridge as the warehouse was demolished, with many studio masters still intact in the building. The remnants were bulldozed into the Delaware River and a pier was built on top of them. In 1973, when the company decided to release all of Rachmaninoff's recordings on LPs (to celebrate the centennial of the composer's birth), RCA was forced to go to record collectors for materials, as documented by
Time.
In the 1970s the label let much of its catalog go out of print. This pattern affected its jazz catalog most greatly, followed by its classical music catalog.
In the
compact disc era a small proportion of its jazz catalog has been reissued. (For example, Jelly Roll Morton albums were reissued; but they were removed from circulation in less than ten years.) Similarly, only a fraction of its vast classical catalog has remained available on compact disc.
In the 1970s the label pressed its popular, jazz and country records with a special '
Dynaflex' technology. These records were unusually thin & flexible. However, a high proportion of these thin pressings were warped when sold as new recordings.
Canadian rockers
Triumph were practically all but ignored by the label. When the band wanted out of their deal with RCA, the label refused. Then
MCA Records executive
Irving Azoff demonstrated his faith in the trio by co-opting their debts and buiying the band out of their RCA contract and signed them for five albums.
After country singer
Kenny Rogers left the label, RCA were accused of trying to ruin his career. Rogers signed to RCA in 1983 for an advance sum of $20 million (the largest deal ever in country music at that time) when Bob Summers was head of the label. Shortly after Rogers' first album for the label Summers was fired (for unrelated reasons) by RCA. Deciding it would make the label look bad for firing Summer if Rogers continued to be a major success -- his duet with
Dolly Parton, "
Islands in the Stream", had been one of the biggest hits of 1983 -- Rogers received very little support from the label during the next several years he was with them. Although Rogers and RCA parted ways many years ago the results of the conflict can still be seen today. RCA deleted all of Rogers' solo albums soon after he signed to
Reprise in 1989 (taking the rights to those albums with him as RCA refused to keep them), with only
Once Upon A Christmas (a 1984 album of seasonal duets with Parton) remaining in print.
The most recent controversy surrounded RCA Records and
Kelly Clarkson. Reports said that many RCA workers including mogul
Clive Davis were unhappy with her latest album "
My December". Davis was even said to offer Clarkson 10 million to scrap 5 of her songs but she apparently refused. Months of controversy followed which included Clarkson's tour being scrapped and Clarkson firing her manager, Paul McAlarney.
Christina Aguilera has accused RCA of "being afraid of assertive women and labeling them as Divas".
Labels
- RCA Records Label Group: In 2003, BMG was reorganized in the United States creating the RCA Records Group which combined RCA Records, Arista Records and J Records with Clive Davis heading the reorganised unit. In 2006, Sony BMG was re-organized, and RCA became one of two main label groups in the United Kingdom. Head of the department was Craig Logan, manager of P!nk and former band member of Bros.
- RCA Label Group Nashville: Based in Nashville, Tennessee, it consists of the country music operations of the RCA, Arista and BNA record labels. Its official web site is at www.rcalabelgroup.com
- RCA Victor label group: The RCA Victor label group consists of the RCA Victor, Windham Hill and Bluebird labels.
- RCA Red Seal Records: The prestigious RCA Red Seal classical music label is now part of Sony BMG Masterworks.
- Other RCA associated labels: Colgems, Calendar/Kirshner, Metromedia, Chelsea, Midland/Midsong International, Windstar, Wooden Nickel, and Millennium
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